WILD ANIMALS
This project is a series of awareness posters created to highlight the urgent issue of animal endangerment. Each poster features a hand-drawn illustration made with pastel crayons, which I photographed and integrated into a digital composition to create bold, impactful visuals. The series focuses on three conservation categories — Threatened, Vulnerable, and Endangered — represented through expressive illustrations of a sea turtle, tiger, and scarlet macaw. By combining traditional art techniques with digital design, the posters convey both emotional depth and modern visual impact. The goal of the project was to capture attention in public spaces and inspire reflection about wildlife preservation. The textured pastel strokes bring a tactile, human quality to the animals, emphasizing their fragility, while the digital typography and layout deliver a clear, urgent message.
Client
Project
DELIVERABLES
Blend traditional illustration with digital media Communicate socially conscious messages through design Create visually compelling compositions for public display Use mixed media to evoke emotion and raise awareness
Year
2023
Role
Creative Direction




